Korea Tourism Organization recently launched its new slogan “Imagine Your Korea,” which was created to reflect the changing needs of international visitors to Korea and in relation to this, a brand campaign started last July 15, 2014 that featured a TV commercial with globally known KPOP band, BIGBANG.
Check out the video campaign of the members of BIGBANG – G-Dragon, T.O.P, Taeyang, Daesung, and Seungri as they give you ideas on what to do in Korea.
Imagine Your Korea with BIGBANG!
In correlation with the slogan launched, buzz Korea which is KTO’s global campaign and integrated online community site that reveals Korea’s attractions and various Korea-related contents through social media has an event called “To:ur Imagination.” This promotion was created to encourage foreign tourists to have more interest in visiting Korea and is endorsed by BIGBANG (Korea). Foreign celebrities – Mario Maurer (Thailand), Xin Jiang (China), Ebina Kenichi (Japan) and Michelle Phan (U.S.A.) introduced their 4 days and 3 nights tour program in Korea and the videos of their trip were shared on the To:ur Imagination website.
Participate in the event from July 15 – August 31, 2014 and get a chance to WIN A FREE TRIP TO KOREA and make your imagination come true. KTO will select 8 grand prize winners on a 4-day trip to Korea in October or November. Other prizes such as an iPad mini, MCM backpacks and signed Big Bang CDs will also be given away! For more information, check out www.tourimagination.com.
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