K-Smile: Korea smiles and the world smiles back

In July of 2015, the Korea Tourism Organization through its tourism brand Imagine Your Korea produced a well-received promotional video starring Hallyu star, Lee Min Ho, which showcased the nation’s major attractions. The video garnered 7 million views in its first three weeks on YouTube.

The K-Smile campaign was also launched in October of 2015 to maintain the positive momentum for the rest of 2015 and the years ahead. This includes the 2016-2018 Visit Korea Campaign and the PyeongChang 2018 Olympics, both of which are expected to draw a large influx of tourists.


K-Smile Campaign:  A friendliness campaign with nationwide participation.

A campaign to promote a welcoming atmosphere with kindness and smiles towards tourists to encourage them to visit Korea again.

For more information, visit the K-Smile Campaign website.

Follow Imagine Your Korea on Facebook  and Instagram (@imagineyourkorea), and their website.

Follow Korea Tourism Organization on Facebook and Twitter, and Visit Korea’s website.

For Filipinos, you can follow the Korea Tourism Organization – Manila Office’s Facebook page, Twitter, and KakaoTalk (@ktomanila) for more local updates on Korea tourism, events, and promos.

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