Category Archives: Global ISeoulU Friends

Seoul’s Sky Garden: Seoullo 7017

Seoullo 7017: The rebirth of Seoul Station Overpass

May 20, 2017 marked the grand opening of Seoullo 7017, and where cars once sped along, people will now be able to wander.The original overpass built in 1970 was ready for demolition due to structural integrity and not safe for vehicles, but instead was turned into a garden walkway. It is an elevated city park inspired from New York’s High Line, offering spectacular views of the Seoul central area.

Seoullo 7017’s name is a nod to the dates of its construction. The original overpass was constructed in 1970, and it was reborn in 2017.  It can be accessed by stairs at specific points.  There are also 17 different pathways to walk at Seoullo 7017. This pedestrian road will link Myeong-dong, Seoul City Wall, Namdaemun Market, and other most famous Seoul sights.

The lush garden park was planted with over 24,000 plants. It features 254 species of trees, shrubs and flowers. There are exhibitions, street food stalls, and flower shops too.

It makes Seoul look more greener!

There are walking tours available to enjoy the walkway:
Tour course 1: From Hanyang to Seoullo
Tour course 2: Seoullo Architecture Tour
Tour course 3: Seoullo Night Tour

For more detailed information on the tours and for reservations, check here > http://english.visitseoul.net/tours/All-about-Seoullo-7017_/

The sky garden, glows at night!


Tourist facilities and convenience facilities opened along the opening of Seoullo 7017. You can obtain useful information here and there are so many things to see and enjoy.

Seoullo Travelers’ Café: This is a specialized tourist information center and resting space.

Seoullo Information Center: The center introduces the history and significance of ‘Seoullo 7017′ and provides information on nearby attractions.

Seoullo Shop: The shop sells souvenirs centering on the theme of ‘Seoullo 7017′.

Check out Seoullo 7071’s website for more updated information, promos, and events.

Seoullo7017 Homepage: http://seoullo7017.seoul.go.kr/SSF/GLO/ENG/M000.do

Sources: Seoul Metropolitan Government and Seoul Tourism Organization

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My 24-Hour and 48-Hour Itinerary in Seoul with Discover Seoul Pass

The Discover Seoul Pass is the result of an initiative of the Seoul Metropolitan Government and the Seoul Tourism Organization to better address the needs of free independent tourists. The pass is the first of its kind, and gives you the freedom to plan your own itineraries, so that you can optimize your budget and time.

The Discover Seoul Pass includes 21 of Seoul’s biggest landmarks as well as a selection of historical, cultural, and hallyu (Korean Wave) attractions that you can visit for FREE!

21 Featured Attractions

Seoul’s Historical Attractions: Gyeongbokgung Palace, Changdeokgung Palace, Changgyeonggung Palace, Deoksugung Palace, Jongmyo Shrine, Seodaemun Prison History Museum
Seoul’s Cultural Attractions: Leeum Samsung Museum of Art, National Museum of Modern and Contemporary Art, Museum Kimchikan, Hanboknam, Simone Handbag Museum, Coreana Cosmetics Museum
Seoul’s Amusements: N Seoul Tower, Teseum Seoul, Trick Eye Museum, Grévin Museum, Figure Museum W, Alive Museum, MBC World, SMTOWN@coexartium(Theatre), Seoul City Tour Double-Decker Bus

With this pass, you can visit a variety of Seoul’s tourist attractions over a period of 24 hours or 48 hours. When you purchase the 39,900 won or 55,000 won pass, you will get more than 150,000 won worth of free admissions to numerous landmarks and attractions.

Travelers can use the pass as a transportation card (T-money), charging it as much as needed, and pay for the subway, bus, or taxi with convenience.

○ Form : Plastic transit card (with Tmoney capacity)
○ Price : 39,900 won(24hr) / 55,000 won(48hr)
○ Duration: 24 or 48 hours after activation
○ Offered Services
- Tourism : Free admission to 21 tourist attractions and discount to 14 tourist attractions or travel services
- Transit : Usage of public transportation through T-money (Unlimited duration)

Where to buy? You can buy it at Incheon International Airport, online through Seoul Travel Pass and One More Trip websites with pick-up locations at Incheon and Gimpo Airports, and buy it at official sellers in Seoul. Check out the list and how here > http://discoverseoulpass.com/index.php/en/store

How to use? Detailed info here > http://discoverseoulpass.com/index.php/en/howtouse

1. Plan your itinerary.
2. Top up the T-money.
3. Use the passs as admission tickets to Seoul attractions.
4. Download the app and synchronize it with your pass. Here, you’ll know how much time remains on your pass.

 

App Release

The Discover Seoul Pass App is a free smartphone app with service in 5 languages (Korea, English, Simplified Chinese, Traditional Chinese, and Japanese). Sync your pass with the app to get useful travel information and the remaining time on your pass.

Additional discounts for pass

With your Discover Seoul Pass, you can enjoy additional savings if you pre-pay for the tour buses with cash or credit at designated ticket offices. Check out the list of ADDITIONAL DISCOUNTS here . http://discoverseoulpass.com/index.php/en/contents

Discover Seoul the Way You Want

I’m traveling to Korea with Seoul as my base in November. As a budget traveler, this pass would let me explore Seoul the way I want without feeling the pinch on my wallet! Here are my 24-Hour and 48-Hour Itineraries that I will be following to maximize this pass (recommended for KPOP and Hallyu fan).

As you noticed, I started with N Seoul Tower Observatory at 8:00 pm the day before. This will really maximize the 24-hour pass rather than starting on the day itself at 8:30am or 9:00am and you end at the most 9:00pm or 10:00pm depending on the closing time of the attraction on the same day, giving you only 11 to 12 hours of use and you can’t use it the next day because it will be 24 hours at 9:00am the next day. Taking note that the pass is activated as soon as you visit your first attraction.

Continuing my 24-hour itinerary above, now Day 2 to make it into a 48-hour itinerary.

Note that I based the discounted price of the pass in the costing at 15% off from Seoul Travel Pass, but you can get 30% off from One More Trip.

More information on the Discover Seoul Pass at their website.

http://discoverseoulpass.com/index.php/en/contents

*Get your Discover Seoul Pass from One More Trip today and get 30% Off!

https://www.onemoretrip.net/goods/Discover_Seoul_Pass_24hr/view?no=1087

N Seoul Tower

A Romantic Tourist Attraction within the City. Namsan Mountain has been known as a propitious site for couples since ancient times. More recently, because many Korean dramas and films feature couples “locking in” their love at N Seoul Tower with padlocks, the site has become a sacred place for lovers who dream of ever-lasting love, both in Korea and around the world.

Free entrance to the N Seoul Tower Obsevatory is available with the Discover Seoul Pass

30% OFF at Hello Kitty Island in N Seoul Tower. Hello Kitty visits N Seoul Tower, the center of Seoul! Meet Hello Kitty’s cute little items at the lovely Hello Kitty House and the history museum where over 40 years of Hello Kitty’s history is exhibited.

Hours of Operation
10:00 ~ 23:00 (~24:00/Sat.)

Address
105, Namsangongwon-gil, Yongsan-gu, Seoul, Korea

[Bus]
Namsan Circular Shuttle Bus
1. Namsan Circular Shuttle Bus No. 02
– Take the bus from the closest subway station: Chungmuro Station (Seoul Subway Line 3, 4), Exit 2 (in front of Daehan Cinema) or Dongguk University Station (Seoul Subway Line 3), Exit 6.

2. Namsan Circular Shuttle Bus No. 03
– Take the bus from the closest subway station: Seoul Station (Seoul Subway Line 1, 4), Exit 9, Itaewon Station (Seoul Subway Line 6), Exit 4 or Hangangjin Station (Seoul Subway Line 6), Exit 2.

3. Namsan Circular Shuttle Bus No. 05
– Take the bus from the closest subway station: Myeong-dong Station (Seoul Subway Line 4), Exit 3 or Chungmuro Station (Seoul Subway Line 3), Exit 2 (in front of Daehan Cinema).

[Cable Car]
Get off at Myeong-dong Station (Seoul Subway Line 4) and Exit 3.
Walk for about 15 minutes following the street on the right side of the Pacific Hotel. The cable car boarding place will be seen ahead.

Homepage
http://www.nseoultower.com/

Teseum Seoul

An indoor teddy bear theme park located in Jongno-gu, Seoul. From dioramas of more than 400 miniatures of Seoul’s major attractions to thousands of teddy bears arranged in a variety of categories ranging from Safari Zone, Aqua Zone, Ice Zone and Provence Zone!

Hours of Operation
08:30~19:00 (Ticketing 18:00)

Address
CIZN Bldg. B1, 19 Jibong-ro, Jongno-gu, Seoul Korea
*Subway Line No. 1 and 6 Dongmyo Station Exit #6

Homepage
http://teseum.net/

Grévin Museum

Paris, Montreal, Prague, and Seoul. Eighty stars and fantastic interactive experiences await you at Asia’s first Grévin Museum. An exhibition of eighty wax figures of famous stars is on display, not only of Korean celebrities such as Kim Soo-hyun, Lee Min-ho, Jang Keun-suk, Psy, G-Dragon, but international stars too, including Michael Jackson and Marilyn Monroe.

Hours of Operation
09:30~19:00(only Friday ~21:00)

Address
Euljiro 23, Jung-gu, Seoul
*City Hall Station (Seoul Subway Line 1, 2), Exit 6. Walk straight for 5 min.
*Euljiro 1-ga Station (Seoul Subway Line 2), Exit 1. Walk straight for 3 min.

Homepage
http://www.grevin-seoul.com/

Hanboknam

Hanbok Nam is not a mere Hanbok lending company but a Hanbok content developer and designer that plans events, parties, and festivals that can be enjoyed wearing Hanbok.  As a Hanbok complex cultural space located within five minute walking distance from Gyeongbokgung Palace, Hanboknam’s Hallyu Theme Set Studio offers an opportunity for tourists to become the protagonist of a historical drama. Hanboknam is dedicated in creating a special and friendly experience for domestic and foreign tourists to implant a positive image of Korea.

Hours of Operation
09:30~21:00

Address
17, Bukchon-ro 5ga-gil, Jongno-gu, Seoul, Republic of Korea
※ Subway station near by: Subway Line No. 3 Anguk Station Exit #1

※ Addtiopnal benefit for Discover Seoul PASS
1. If you want to use hanbok outdoors, you can get a 50% discount on the original price of the service.
2. Underskirts, headbands, and lockers are provided.

Homepage
www.hanboknam.com

Gyeongbokgung Palace

The First Palace of the Joseon Dynasty, in Central Hanyang. Built in 1395 as a residential palace, Gyeongbokgung Palace was the first palace of the Joseon Dynasty. The palace was situated in the heart of ancient Seoul (called Hanyang), and has Bugaksan Mountain behind it to the north, and Yukjo Boulevard (present day Sejong-daero) sprawling forth from Gwanghwamun, its main gate.

Hours of Operation
09:00 ~ 17:00

Sumunjang (Royal Guard) Changing Ceremony – 10:00am, 2:00pm / 20 minutes per ceremony (except Tuesday)
Major Highlights: The Royal Guard-Changing Ceremony is a great opportunity to experience a rare traditional scene in Korea. Be sure to bring a camera to take lots of pictures. The guards’ splendid costumes, with their brilliant primary colors, are a real pleasure to see. If you have some spare time to kill, make sure to visit the palace and enjoy the beauty of Korean palaces following the ceremony.

Address
161, Sajik-ro, Jongno-gu, Seoul, Korea
*Gyeongbokgung Palace Station (Seoul Subway Line 3), Exit 5.
*Gwanghwamun Station (Seoul Subway Line 5), Exit 2.

Homepage
http://www.royalpalace.go.kr/

SMTOWN@coexartium!

A content never seen before, an experience never experienced by anyone, a fantasy that you have only imagined! The newest and most amazing experience of meeting SM celebrities. A unique lifestyle shop SUM suggested by celebrities, SUM CAFÉ and SUM MARKET where the artists and fans can interact using all 5 senses through various products developed using SM contents, hologram contents, and a Multi-Functional Theatre where you can enjoy SURROUND VIEWING, musicals, concerts, lectures and diverse performances.

Hours of Operation
10:00~22:00

Address
513, Yeongdong-daero, Gangnam-gu, Seoul
*Subway Line No.2 Samsung Station Exit #5 and #6

Homepage
https://www.smtownland.com/

Trickeye & Ice Museum

A 3D Exhibition of Trick Eye Art. Voted Seoul’s #1 museum by Trip Advisor, the Trick Eye Museum is a new concept in culture and entertainment where the visitor becomes the protagonist. Touch the artworks directly and take photos, or plunge into them and become the main hero! The attraction offers a fresh experience different from solemn art museums that will no doubt leave you with fun and enduring memories.

※ The Discover Seoul Pass includes three exhibitions at the Trick Eye Museum, including its Ice Museum, Carnival Street and of course the trick art exhibition.

Hours of Operation
09:00 ~ 21:00

Address
B2, Seogyo Plaza, 357-1, Seogyo-dong, Mapo-gu, Seoul
*Hongik University Station (Seoul Subway Line 2), Exit 9.

MBC World

Korea’s first theme park created by a broadcaster, and is focused around hallyu (Korean Wave). Visitors can enjoy premium dramas created by MBC and other popular entertainment programs.

[Information on Zones]
M Zone: Visitors can learn about MBC’s history and enjoy interactive programs through moving their bodies.
B Zone: This zone consists of MBC brand stores and promotional wall, and a hall displaying MBC’s premium hallyu programs.
C Zone: Be prepared to be amazed through various attractions named after the most popular MBC programs.

Hours of Operation
10:00~18:00

Address
267, Seongam-ro, Mapo-gu, Seoul, Korea
*Digital Media City Station and go out to Exit 2.

Homepage
http://mbcworld.imbc.com/

Museum Kimchikan

A museum offering an experience of kimchi and kimchi-making through all the senses opened in Insa-dong, one of the most culturally-rich areas of Seoul. The museum features a refrigerated exhibition featuring kimchi as well as other salted vegetables from around the world, and a tasting room where visitors can taste and evaluate kimchi. Visitors can also learn about different regional varieties of kimchi, or kimchi prepared in royal palaces during the Joseon era and more through watching an outstanding documentary.

Hours of Operation
10:00~18:00

Address
4~6F, 35-4, Insadong-gil, Jongno-gu, Seoul, Korea
*Line No.1: Get off at exit No. 3 of Jonggak Station and turn around the Kumkang Shoe Building. Go straight about 200meters on the Insa-Dong street and then turn left.
*Line No.3: Get off at exit No. 6 of Anguk Station and go straight about 300 meters on the Insa-Dong Street and then turn right.

Homepage
https://www.kimchikan.com/

Leeum Samsung Museum of Art

Leeum Samsung Museum of Art consists of two museums. Museum 1 exhibits Korean antiquities and Museum 2 displays both Korean and international contemporary art on a permanent basis. The museum was co-designed by three world-renown architects: Mario Botta, Jean Nouvel, and Rem Koolhaas. The personalities of the architects seem to blend in harmoniously, and for this reason many consider the buildings of the museum themselves a work of art.

Hours of Operation
10:30~18:00

Address
60-16 Itaewon-ro 55-gil, Yongsan-gu, Seoul, Korea
*From Hangangjin Station (Subway Line 6) Exit 1, walk straight for 100m towards Itaewon. Make a right turn at the first intersection and alley, walk up the hill for about 5 minutes.

Homepage
http://leeum.samsungfoundation.org/

Fanta-Stick Musical

Heart-beating sounds of powerful percussion rhythm and Heart-filling melodies of beautiful Gukak!
Story of Korea with Korean traditional instruments; Dae-guem, Hae-geum, Gayaguen, and A-jaeng. When Fanta-Stick’s beating starts, your heart-beat will go up to the highest with the percussion sounds. Modern interpretation of Gukak based on tradition. Guaka is no longer boring. Experience new Korea.

Performance Times
January 1, 2016 ~ Open Run
Monday-Sunday / 17:00, 20:00 (Open all year-round)

Address
NH Art Hall – Fanta-Stick Theater
120, Tongil-ro, Jung-gu, Seoul
*Seodaemun Station (Seoul Subway Line 5), Exit 5 & 6. Connected to exit

Homepage
www.fanta-stick.co.kr

******

I’m excited for my trip to Seoul in November and to challenge myself in using this pass, and I will be blogging about it. Hope you get an inspiration from my itinerary and use this pass on your visit to Seoul too!

Sources: Korea Tourism Organization , Discover Seoul Pass, Seoul Travel Pass

 

2017 Seoul Summer Sale is Back

The 2017 Seoul Summer Sale has begun! It’s from May 23 to July 31, 2017 for 70 days. It will offer foreign travelers and residents great deals and discounts.  With Korean boyband, Super Junior as the sale’s official ambassadors, this year is bigger and better than ever.

* Largest ever in scale!
Enjoy discounts and free gifts from 133 companies across accommodation, culture and entertainment, food and beverage, fashion and beauty, and medical tourism.

* Up to 80% off!
Stores will offer up to 80% off regular prices, as part of the 2017 Seoul Summer Sale!

*Free welcome-kit!
Pick up your free welcome- kit, which includes shopping catalogs and discount coupons, from various tourism points, including Incheon Airport, Gimpo International Airport, Incheon Port, the Airport Railroad, and major tourist offices , Tourist Hotels, and guest houses in Seoul.

Also! Enjoy a variety of activity and festival booths at Myeongdong, every weekend of the sale.
– Festival period : Fridays/Saturdays/Sundays from May 12 ~June 30, 11am~19pm
-Location : <Morning> Myeong-dong tourist police booth and <Afternoon> Myeong-dong station

More detailed information at the 2017 Seoul Summer Sale website.

Source: Seoul Tourism Organization’s website

For updates on Seoul, check out Seoul Metropolitan Government’s official website and follow them on Facebook, Instagram, and Twitter.

I SEOUL U: Love in Seoul Video Series

Last November 2016, Seoul Metropolitan Government had an online event entitled “Love in Seoul” in which you’ll submit touching stories and the prize was a holiday with your loved one in Seoul that included airline tickets to Korea, Seoul tour, and 3-night hotel voucher.

Let us take a look of the Seoul tour experience of the winner, Marie, a French woman residing in Seoul, with her younger sister Camille through the Love in Seoul video series!

Noryangjin Fisheries Wholesale Market

Location: 13-6, Noryangjin-dong, Dongjak-gu, Seoul
Transportation: Noryangjin Station on Subway Lines 1 & 9

The Noryangjin Fisheries Wholesale Market, founded in 1927, is the largest inland fish market in Korea. The market is where 50% of the capital’s seafood transactions occur with a daily volume of 250 to 300 tons. The auction at Noryangjin Fisheries Wholesale Market which starts at 1am is quite a spectacle to watch. Voted the ‘Most Attractive Site in Seoul’ by foreign tourists in 2011, you can see all kinds of marine products and try fresh raw fish at the market.

 

Kimchi-making

Kimchi is a health food of Korea and an important side dish that provided vitamins during the winter when vegetables were hard to come by. Every family makes kimchi right before the winter. The method is different for each region. In the northern regions, kimchi is mild and lightly flavored while in the warmer south, kimchi is made spicy and salty to last longer. The Seoul Metropolitan Government (SMG) hosts the Seoul Kimchi Festival in early winter to provide people with an opportunity to make kimchi.

Visit to Seoul City Hall

Seoul City Hall, unlike municipal offices in other cities, is open to the public. When you step into the City Hall complex, you will first face the vertical garden. The garden, which boosts a height of 28 meters and an area of 1516m², is listed in the Guinness Book of World Records. At the basement is “Citizens Hall,” a space for the citizens of Seoul where one can enjoy various cultural events. Visit the Tong Tong Tour website to learn more about Seoul City Hall and make a reservation to receive tour services in Korean, English, Chinese or Japanese.
.
Transportation: City Hall Station (Seoul Subway Line 1, 2), Exit 5
.

Tour of Ancient Palaces Wearing Hanbok

Visit the ancient palaces in Seoul to discover the traditional beauty of Korea. The five ancient palaces in Seoul, Gyeongbokgung, Changdeokgung, Changgyeonggung, Deoksugung, and Gyeonghuigung, are well-known for their unique beauty. Rent a hanbok from one of the many affordable rental shops near each palace and tour the five palaces for FREE. Touring ancient palaces while wearing a hanbok has become a sensation among Korean female students. Recently, foreign tourists are also joining the trend. Tour ancient palaces in traditional Korean garments and take pictures to commemorate your special moment.

Yeonnam-dong & Hongdae

Come out of Exit 3 at Hongik University Station (Line 2) to get to the Yeonnam-dong section of the Gyeongui Line Forest Park. Created as part of a railway regeneration project, the park offers a walkway for residents on top of a discontinued railway section of the Gyeongui Line tracks. People rest in the park while taking a walk with family or enjoy precious moments with friends and lovers. Enjoy the history of Seoul while walking along the tracks with a hundred years of history or visit hot spots in Hongdae and Yeonnam-dong.

 

Source: Seoul Metropolitan Government website

For updates on Seoul, check out Seoul Metropolitan Government’s official website and follow them on Facebook, Instagram, and Twitter.

2017 Seoul Bamdokkaebi Night Market

The Seoul Metropolitan Government (SMG) expanded the operation of the ‘Seoul Bamdokkaebi Night Market’ to five locations and will run from March 24 to October 29, 2047. The Seoul Bamdokkaebi Night Market are held in the five locations including the two existing locations at ① Yeouido Hangang Park and ② Dongdaemun Design Plaza (DDP), which were highly popular in 2016, as well as the three new locations at ③ Banpo Hangang Park, ④ Cheonggyecheon Stream, and ⑤ Cheonggye Plaza Seasonal Market (May opening).

Each location will have different themes but will hold under one general theme of ‘Five Colors, Five Sentiments’ and each location will host unique magic shows and acoustic performances throughout the events to entertain residents and tourists.

Food trucks are set to offer a variety of menus. There will be trucks that were highly popular in the 2016 Bamdokkaebi Night Market and new ones eager to present their creative menus in 2017. Handmade products include necklaces, brooches, and other accessories and props for interior decoration that contain the artists’ philosophy and hard work.

Images and information source: Seoul Metropolitan Government website

For updates on Seoul, check out Seoul Metropolitan Government’s official website and follow them on Facebook, Instagram, and Twitter.

Fun Spring Festivals in Seoul

A variety of festivals are held throughout Seoul every spring.

A-P-R-I-L

Yeongdeungpo Yeouido Spring Flower Festival

The Yeongdeungpo Yeouido Spring Flower Festival was held from April 1 to 9 by the Yeouido Hangang River when the cherry blossoms came to bloom. This festival is a leading spring destination attracting over 6 million visitors each spring.

Lotus Lantern Festival

The Lotus Lantern Festival is held from April 12 to 29. Visitors can enjoy variety of traditional lantern exhibitions (Jogyesa Temple, Bongeunsa Temple, and Cheonggyecheon Stream), a lantern parade (Dongguk University to Jogyesa Temple), and traditional cultural performances/shows (in front of Jogyesa Temple). The Lotus Lantern Festival is one of the most popular folk festivals, continuing the history of the lotus lantern festival held from the Silla Dynasty to the Goryeo Dynasty and the Buddha’s birthday festival of the Joseon Dynasty with a 1300-year history.

M-A-Y

Hangang Seoraeseom Canola Festival

The 2017 Hangang Seoraeseom Canola Festival will be held in Banpo Hangang Park from May 13 to 14. You can access Banpo Seoraeseom Island from Sinbanpo Station (Line 9) and Dongjak Station (Line 4 and 9).

The Green Barley Festival will be held from May 10 to 20 in Ichon Hangang Park that has a total area of 10,000 square meters. You can reach the green barley field through Ichon Station (Line 1 and 4) after passing Ichon Interchange.

The Seoul Metropolitan Government is planning to host a variety of festivals and programs so that citizens can enjoy the peaceful atmosphere of the country in downtown Seoul.

Seoul Rose Festival

The Seoul Rose Festival from May 19 to 21 is known as the most beautiful and fragrant festival of Seoul held in Junghwa Sports Park and Surim Grand Park. The festival is famous for the 5.1-kilometer-long rose tunnel, rose shrine, rose parade, and various photo zones. In particular, the festival provides colorful visual delight using night lighting under the theme of “Nocturnal Rose” this year.

Source: Seoul Metropolitan Government website

For updates on Seoul, check out Seoul Metropolitan Government’s official website and follow them on Facebook, Instagram, and Twitter.

Celebratory Fireworks at the Lotte World Tower Opening

On April 3, 2017, the Lotte World Tower officially opened in Songpa-gu, Seoul as the tallest skyscraper in Korea. The tower boasts an altitude of 555 meters and consists of 123 ground level floors and six basement floors. It is the sixth tallest building in the world after the Burj Khalifa in Dubai (828m) and the Shanghai Tower in China (632m). Shopping and cultural activities are located between floors B2 to 11F, floors 42F to 71F houses residential space, and the SIGNIEL Hotel, the tallest hotel in Seoul, occupies the space between floors 74F and 101F. A fireworks display was carried out during the evening of April 2 in celebration of the opening.

  • Address: 300, Olympic-ro, Songpa-gu, Seoul
  • Transportation: Integrated Exit 1&2 at Jamsil Station (Line 2)
  • Website: www.lwt.co.kr

Source: Seoul Metropolitan Government website

Video Credit: Awesome Video

Video Credit: 피터펀 TV

For updates on Seoul, check out Seoul Metropolitan Government’s official website and follow them on Facebook, Instagram, and Twitter.

Seoul Welcome Week 2017

It’s the Seoul Welcome Week 2017!

In celebration of the peak of the tourist season, the Seoul Metropolitan Government (SMG) will operate the foreign tourist welcome week between April 28 and May 7. A variety of discounts and events are taking place throughout Seoul city as well as giving out souvenirs for overseas visitors.

Temporary welcome booths will be installed at seven locations in Myeongdong, Dongdaemun, Namdaemun, and Itaewon where staff wearing traditional Korean attire (hanbok) will provide tourist information and conduct interactive programs including ‘writing your name in Korean’ and ‘Taekwonmu dance.’ The Myeongdong Tourist Information Center will operate the I‧SEOUL‧U t-shirt making program every day from 11:00 to 17:00 for 30 tourists.

 Seoul Memories Contest.

  • Tourists from Japan and Southeast Asia are eligible to take part in the Seoul Memories Contest.
  • The contest will award 2 travelers with round trip airfare to Seoul each month until September 2017.

Discover Seoul Pass Discount. Visit 16 of Seoul’s best attractions with one pass! Eligible for use by foreign nationals, the Discover Seoul Pass is a great way to visit traditional and historical, Hallyu, cultural, and fun attractions in the city.

  • Get a 30% discount when purchasing a Discover Seoul Pass during Seoul Welcome Week.
  • The 48 hour Discover Seoul Pass is scheduled to launch in 2017.
  • Visit the official Discover Seoul Pass site here.

One More Trip Discount. Seoul’s online open marketplace for cool and interesting Korea and Seoul-related travel experiences and items.

  • Get a 30% discount on select tourist experiences, tours, and items during Seoul Welcome Week.
  • Visit the official One More Trip site here.

A variety of promotions and discounts for tourists!

Seoul City Tour Bus Discounts.  Get a 20% discount on tickets for the Seoul City Tour Bus during Seoul Welcome Week. See Seoul’s attractions in comfort on a Seoul City Tour Bus!

Get 20% off on hanbok rentals. Get a 20% discount at hanbok rental stores in the 4 Great Gates area. Visitors wearing hanbok are granted free admission to Seoul’s palaces.

Find out more details at Visit Seoul website.

Sources: Visit Seoul and Seoul Metropolitan Government

For updates on Seoul, check out Seoul Metropolitan Government’s official website and follow them on Facebook, Instagram, and Twitter.

Global I·SEOUL·U Friends 2017

 

Last March, I received an email from the Seoul Metropolitan Government’s City Brand Department that I was chosen to be a member of the Global I•SEOUL•U Friends.

I·SEOUL·U Friends’ is a group of citizens that promote the I·SEOUL·U brand.

Promotion and Planning of Seoul Brand

Along with the 26-member Seoul Brand Committee with expertise in the fields of branding, marketing, PR and advertising, I·SEOUL·U Friends are 109 members including Korean and foreign citizens’ group that will help promote citizen participation of the city brand. The I·SEOUL·U Friends consist of Campaign Planning Group, Administration PR Group, Contents Production Group, and the Global PR Group of 31 members which I am a member of that is exclusive for foreigners.

As part of the Global PR Group, we will help in overseas online PR planning and implementation related to Seoul Brand and the city’s administration. Our duties include:

  • Plan PR activities and events related to Seoul Brand and the city’s administration using overseas online communities and SNS.
  • Translate the contents (video clips, newsletter, design, etc.) produced by I SEOUL U Friends into different languages and distribute them.

Thank you SMG City Brand Department for choosing me. As always like I did when I was chosen as a Global SEOULmate in 2014 and at the end of the year was one of the Exemplary Global SEOULmates, I will work hard to help promote Seoul, the city brand, and Seoul Tourism. And see you again Seoul in November!

Get to know more about I·SEOUL·U, the Seoul City Brand on my previous blog post HERE.

More details on Seoul and the city brand at the city’s official website.

Also for updates, follow Seoul Metropolitan Government on Facebook, Instagram, and Twitter.

I SEOUL U: Between You and Me

Between you and me is Seoul!

Credit: Seoul Metropolitan Government

 

City brand is a philosophy. It is not a mere message but a media platform in and of itself. Seoul’s definition of a city brand is, “A playground for all citizens and the accumulation of their wisdom and experience.”

The I Seoul U city brand was chosen in late October of 2015 after a series of public voting. Seoul Metropolitan Government selected three finalists from all the entries and decided on the winner based on a combination of an online vote open to all (50%), voting by 1000+ citizens in person (25%), and the evaluation of a professional panel (25%). The brand “I SEOUL U” beat out the other two, “SEOULMATE” and “SEOULing,” and replaced the old campaign Hi Seoulwhich had been used since 2002.

I Seoul U is very reminiscent of other successful city brandings using a mix of the city’s own name like I love New York, I Amsterdam or Be Berlin.

By positioning ‘Seoul’ between I and U, the slogan conveys a message that Seoul is a city of coexistence.

 

So what does “I.SEOUL.U” convey?

Seoul connects people.
You and I, citizen to citizen, citizens and the world: Seoul is the heart of all human relationships. Inside the city of Seoul, generations, nationalities, mountains and rivers, ancient palaces and skyscrapers coexist harmoniously.

Seoul connects two dots symbolizing passion and composure.
Next to ‘I’ is a red dot that symbolizes ‘passion.’ Next to ‘U’ is a blue dot that symbolizes ‘composure.’ In Seoul, passion and composure co-exist and mingle harmoniously.

The ‘O’ from SEOUL is common to Hangeul and the Roman alphabet.
The ‘O’ was taken from both the Roman letter ‘O’ and the Korean consonant ‘ieung’ (i.e. ‘ㅇ’) to represent Seoul’s friendly relationship with the rest of the world. The ‘ieung’ also has the form of a traditional door knob, inviting people to open the door to Seoul and enter.

Seoul is a constantly changing city. In this decade, Seoul is considered one of the smartest cities in the world.

The Seoul Metropolitan Government website quotes policy advisor Simon Anholt: “Without city branding, nation branding is an illusion. The way you brand a city can change the status of a city and highlights the differences between your city and others.” It conveys that Seoul is South Korea, just as Paris is France and London is England. Thus, a city brand can define an entire nation to the rest of the world.

More details on Seoul and the city brand are at the city’s official website.

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Source: Seoul Metropolitan Government