Category Archives: Global ISeoulU Friends

2017 Seoul Summer Sale is Back

The 2017 Seoul Summer Sale has begun! It’s from May 23 to July 31, 2017 for 70 days. It will offer foreign travelers and residents great deals and discounts.  With Korean boyband, Super Junior as the sale’s official ambassadors, this year is bigger and better than ever.

* Largest ever in scale!
Enjoy discounts and free gifts from 133 companies across accommodation, culture and entertainment, food and beverage, fashion and beauty, and medical tourism.

* Up to 80% off!
Stores will offer up to 80% off regular prices, as part of the 2017 Seoul Summer Sale!

*Free welcome-kit!
Pick up your free welcome- kit, which includes shopping catalogs and discount coupons, from various tourism points, including Incheon Airport, Gimpo International Airport, Incheon Port, the Airport Railroad, and major tourist offices , Tourist Hotels, and guest houses in Seoul.

Also! Enjoy a variety of activity and festival booths at Myeongdong, every weekend of the sale.
– Festival period : Fridays/Saturdays/Sundays from May 12 ~June 30, 11am~19pm
-Location : <Morning> Myeong-dong tourist police booth and <Afternoon> Myeong-dong station

More detailed information at the 2017 Seoul Summer Sale website.

Source: Seoul Tourism Organization’s website

For updates on Seoul, check out Seoul Metropolitan Government’s official website and follow them on Facebook, Instagram, and Twitter.

I SEOUL U: Love in Seoul Video Series

Last November 2016, Seoul Metropolitan Government had an online event entitled “Love in Seoul” in which you’ll submit touching stories and the prize was a holiday with your loved one in Seoul that included airline tickets to Korea, Seoul tour, and 3-night hotel voucher.

Let us take a look of the Seoul tour experience of the winner, Marie, a French woman residing in Seoul, with her younger sister Camille through the Love in Seoul video series!

Noryangjin Fisheries Wholesale Market

Location: 13-6, Noryangjin-dong, Dongjak-gu, Seoul
Transportation: Noryangjin Station on Subway Lines 1 & 9

The Noryangjin Fisheries Wholesale Market, founded in 1927, is the largest inland fish market in Korea. The market is where 50% of the capital’s seafood transactions occur with a daily volume of 250 to 300 tons. The auction at Noryangjin Fisheries Wholesale Market which starts at 1am is quite a spectacle to watch. Voted the ‘Most Attractive Site in Seoul’ by foreign tourists in 2011, you can see all kinds of marine products and try fresh raw fish at the market.

 

Kimchi-making

Kimchi is a health food of Korea and an important side dish that provided vitamins during the winter when vegetables were hard to come by. Every family makes kimchi right before the winter. The method is different for each region. In the northern regions, kimchi is mild and lightly flavored while in the warmer south, kimchi is made spicy and salty to last longer. The Seoul Metropolitan Government (SMG) hosts the Seoul Kimchi Festival in early winter to provide people with an opportunity to make kimchi.

Visit to Seoul City Hall

Seoul City Hall, unlike municipal offices in other cities, is open to the public. When you step into the City Hall complex, you will first face the vertical garden. The garden, which boosts a height of 28 meters and an area of 1516m², is listed in the Guinness Book of World Records. At the basement is “Citizens Hall,” a space for the citizens of Seoul where one can enjoy various cultural events. Visit the Tong Tong Tour website to learn more about Seoul City Hall and make a reservation to receive tour services in Korean, English, Chinese or Japanese.
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Transportation: City Hall Station (Seoul Subway Line 1, 2), Exit 5
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Tour of Ancient Palaces Wearing Hanbok

Visit the ancient palaces in Seoul to discover the traditional beauty of Korea. The five ancient palaces in Seoul, Gyeongbokgung, Changdeokgung, Changgyeonggung, Deoksugung, and Gyeonghuigung, are well-known for their unique beauty. Rent a hanbok from one of the many affordable rental shops near each palace and tour the five palaces for FREE. Touring ancient palaces while wearing a hanbok has become a sensation among Korean female students. Recently, foreign tourists are also joining the trend. Tour ancient palaces in traditional Korean garments and take pictures to commemorate your special moment.

Yeonnam-dong & Hongdae

Come out of Exit 3 at Hongik University Station (Line 2) to get to the Yeonnam-dong section of the Gyeongui Line Forest Park. Created as part of a railway regeneration project, the park offers a walkway for residents on top of a discontinued railway section of the Gyeongui Line tracks. People rest in the park while taking a walk with family or enjoy precious moments with friends and lovers. Enjoy the history of Seoul while walking along the tracks with a hundred years of history or visit hot spots in Hongdae and Yeonnam-dong.

 

Source: Seoul Metropolitan Government website

For updates on Seoul, check out Seoul Metropolitan Government’s official website and follow them on Facebook, Instagram, and Twitter.

2017 Seoul Bamdokkaebi Night Market

The Seoul Metropolitan Government (SMG) expanded the operation of the ‘Seoul Bamdokkaebi Night Market’ to five locations and will run from March 24 to October 29, 2047. The Seoul Bamdokkaebi Night Market are held in the five locations including the two existing locations at ① Yeouido Hangang Park and ② Dongdaemun Design Plaza (DDP), which were highly popular in 2016, as well as the three new locations at ③ Banpo Hangang Park, ④ Cheonggyecheon Stream, and ⑤ Cheonggye Plaza Seasonal Market (May opening).

Each location will have different themes but will hold under one general theme of ‘Five Colors, Five Sentiments’ and each location will host unique magic shows and acoustic performances throughout the events to entertain residents and tourists.

Food trucks are set to offer a variety of menus. There will be trucks that were highly popular in the 2016 Bamdokkaebi Night Market and new ones eager to present their creative menus in 2017. Handmade products include necklaces, brooches, and other accessories and props for interior decoration that contain the artists’ philosophy and hard work.

Images and information source: Seoul Metropolitan Government website

For updates on Seoul, check out Seoul Metropolitan Government’s official website and follow them on Facebook, Instagram, and Twitter.

Fun Spring Festivals in Seoul

A variety of festivals are held throughout Seoul every spring.

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Yeongdeungpo Yeouido Spring Flower Festival

The Yeongdeungpo Yeouido Spring Flower Festival was held from April 1 to 9 by the Yeouido Hangang River when the cherry blossoms came to bloom. This festival is a leading spring destination attracting over 6 million visitors each spring.

Lotus Lantern Festival

The Lotus Lantern Festival is held from April 12 to 29. Visitors can enjoy variety of traditional lantern exhibitions (Jogyesa Temple, Bongeunsa Temple, and Cheonggyecheon Stream), a lantern parade (Dongguk University to Jogyesa Temple), and traditional cultural performances/shows (in front of Jogyesa Temple). The Lotus Lantern Festival is one of the most popular folk festivals, continuing the history of the lotus lantern festival held from the Silla Dynasty to the Goryeo Dynasty and the Buddha’s birthday festival of the Joseon Dynasty with a 1300-year history.

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Hangang Seoraeseom Canola Festival

The 2017 Hangang Seoraeseom Canola Festival will be held in Banpo Hangang Park from May 13 to 14. You can access Banpo Seoraeseom Island from Sinbanpo Station (Line 9) and Dongjak Station (Line 4 and 9).

The Green Barley Festival will be held from May 10 to 20 in Ichon Hangang Park that has a total area of 10,000 square meters. You can reach the green barley field through Ichon Station (Line 1 and 4) after passing Ichon Interchange.

The Seoul Metropolitan Government is planning to host a variety of festivals and programs so that citizens can enjoy the peaceful atmosphere of the country in downtown Seoul.

Seoul Rose Festival

The Seoul Rose Festival from May 19 to 21 is known as the most beautiful and fragrant festival of Seoul held in Junghwa Sports Park and Surim Grand Park. The festival is famous for the 5.1-kilometer-long rose tunnel, rose shrine, rose parade, and various photo zones. In particular, the festival provides colorful visual delight using night lighting under the theme of “Nocturnal Rose” this year.

Source: Seoul Metropolitan Government website

For updates on Seoul, check out Seoul Metropolitan Government’s official website and follow them on Facebook, Instagram, and Twitter.

Celebratory Fireworks at the Lotte World Tower Opening

On April 3, 2017, the Lotte World Tower officially opened in Songpa-gu, Seoul as the tallest skyscraper in Korea. The tower boasts an altitude of 555 meters and consists of 123 ground level floors and six basement floors. It is the sixth tallest building in the world after the Burj Khalifa in Dubai (828m) and the Shanghai Tower in China (632m). Shopping and cultural activities are located between floors B2 to 11F, floors 42F to 71F houses residential space, and the SIGNIEL Hotel, the tallest hotel in Seoul, occupies the space between floors 74F and 101F. A fireworks display was carried out during the evening of April 2 in celebration of the opening.

  • Address: 300, Olympic-ro, Songpa-gu, Seoul
  • Transportation: Integrated Exit 1&2 at Jamsil Station (Line 2)
  • Website: www.lwt.co.kr

Source: Seoul Metropolitan Government website

Video Credit: Awesome Video

Video Credit: 피터펀 TV

For updates on Seoul, check out Seoul Metropolitan Government’s official website and follow them on Facebook, Instagram, and Twitter.

Seoul Welcome Week 2017

It’s the Seoul Welcome Week 2017!

In celebration of the peak of the tourist season, the Seoul Metropolitan Government (SMG) will operate the foreign tourist welcome week between April 28 and May 7. A variety of discounts and events are taking place throughout Seoul city as well as giving out souvenirs for overseas visitors.

Temporary welcome booths will be installed at seven locations in Myeongdong, Dongdaemun, Namdaemun, and Itaewon where staff wearing traditional Korean attire (hanbok) will provide tourist information and conduct interactive programs including ‘writing your name in Korean’ and ‘Taekwonmu dance.’ The Myeongdong Tourist Information Center will operate the I‧SEOUL‧U t-shirt making program every day from 11:00 to 17:00 for 30 tourists.

 Seoul Memories Contest.

  • Tourists from Japan and Southeast Asia are eligible to take part in the Seoul Memories Contest.
  • The contest will award 2 travelers with round trip airfare to Seoul each month until September 2017.

Discover Seoul Pass Discount. Visit 16 of Seoul’s best attractions with one pass! Eligible for use by foreign nationals, the Discover Seoul Pass is a great way to visit traditional and historical, Hallyu, cultural, and fun attractions in the city.

  • Get a 30% discount when purchasing a Discover Seoul Pass during Seoul Welcome Week.
  • The 48 hour Discover Seoul Pass is scheduled to launch in 2017.
  • Visit the official Discover Seoul Pass site here.

One More Trip Discount. Seoul’s online open marketplace for cool and interesting Korea and Seoul-related travel experiences and items.

  • Get a 30% discount on select tourist experiences, tours, and items during Seoul Welcome Week.
  • Visit the official One More Trip site here.

A variety of promotions and discounts for tourists!

Seoul City Tour Bus Discounts.  Get a 20% discount on tickets for the Seoul City Tour Bus during Seoul Welcome Week. See Seoul’s attractions in comfort on a Seoul City Tour Bus!

Get 20% off on hanbok rentals. Get a 20% discount at hanbok rental stores in the 4 Great Gates area. Visitors wearing hanbok are granted free admission to Seoul’s palaces.

Find out more details at Visit Seoul website.

Sources: Visit Seoul and Seoul Metropolitan Government

For updates on Seoul, check out Seoul Metropolitan Government’s official website and follow them on Facebook, Instagram, and Twitter.

Global I·SEOUL·U Friends 2017

 

Last March, I received an email from the Seoul Metropolitan Government’s City Brand Department that I was chosen to be a member of the Global I•SEOUL•U Friends.

I·SEOUL·U Friends’ is a group of citizens that promote the I·SEOUL·U brand.

Promotion and Planning of Seoul Brand

Along with the 26-member Seoul Brand Committee with expertise in the fields of branding, marketing, PR and advertising, I·SEOUL·U Friends are 109 members including Korean and foreign citizens’ group that will help promote citizen participation of the city brand. The I·SEOUL·U Friends consist of Campaign Planning Group, Administration PR Group, Contents Production Group, and the Global PR Group of 31 members which I am a member of that is exclusive for foreigners.

As part of the Global PR Group, we will help in overseas online PR planning and implementation related to Seoul Brand and the city’s administration. Our duties include:

  • Plan PR activities and events related to Seoul Brand and the city’s administration using overseas online communities and SNS.
  • Translate the contents (video clips, newsletter, design, etc.) produced by I SEOUL U Friends into different languages and distribute them.

Thank you SMG City Brand Department for choosing me. As always like I did when I was chosen as a Global SEOULmate in 2014 and at the end of the year was one of the Exemplary Global SEOULmates, I will work hard to help promote Seoul, the city brand, and Seoul Tourism. And see you again Seoul in November!

Get to know more about I·SEOUL·U, the Seoul City Brand on my previous blog post HERE.

More details on Seoul and the city brand at the city’s official website.

Also for updates, follow Seoul Metropolitan Government on Facebook, Instagram, and Twitter.

I SEOUL U: Between You and Me

Between you and me is Seoul!

Credit: Seoul Metropolitan Government

 

City brand is a philosophy. It is not a mere message but a media platform in and of itself. Seoul’s definition of a city brand is, “A playground for all citizens and the accumulation of their wisdom and experience.”

The I Seoul U city brand was chosen in late October of 2015 after a series of public voting. Seoul Metropolitan Government selected three finalists from all the entries and decided on the winner based on a combination of an online vote open to all (50%), voting by 1000+ citizens in person (25%), and the evaluation of a professional panel (25%). The brand “I SEOUL U” beat out the other two, “SEOULMATE” and “SEOULing,” and replaced the old campaign Hi Seoulwhich had been used since 2002.

I Seoul U is very reminiscent of other successful city brandings using a mix of the city’s own name like I love New York, I Amsterdam or Be Berlin.

By positioning ‘Seoul’ between I and U, the slogan conveys a message that Seoul is a city of coexistence.

 

So what does “I.SEOUL.U” convey?

Seoul connects people.
You and I, citizen to citizen, citizens and the world: Seoul is the heart of all human relationships. Inside the city of Seoul, generations, nationalities, mountains and rivers, ancient palaces and skyscrapers coexist harmoniously.

Seoul connects two dots symbolizing passion and composure.
Next to ‘I’ is a red dot that symbolizes ‘passion.’ Next to ‘U’ is a blue dot that symbolizes ‘composure.’ In Seoul, passion and composure co-exist and mingle harmoniously.

The ‘O’ from SEOUL is common to Hangeul and the Roman alphabet.
The ‘O’ was taken from both the Roman letter ‘O’ and the Korean consonant ‘ieung’ (i.e. ‘ㅇ’) to represent Seoul’s friendly relationship with the rest of the world. The ‘ieung’ also has the form of a traditional door knob, inviting people to open the door to Seoul and enter.

Seoul is a constantly changing city. In this decade, Seoul is considered one of the smartest cities in the world.

The Seoul Metropolitan Government website quotes policy advisor Simon Anholt: “Without city branding, nation branding is an illusion. The way you brand a city can change the status of a city and highlights the differences between your city and others.” It conveys that Seoul is South Korea, just as Paris is France and London is England. Thus, a city brand can define an entire nation to the rest of the world.

More details on Seoul and the city brand are at the city’s official website.

Also for updates, follow Seoul Metropolitan Government on Facebook, Instagram, and Twitter.

Source: Seoul Metropolitan Government