Category Archives: Korea – Promotion/Contest

BTOB and EXO, Korea Tourism Honorary Ambassadors for 2018!

KPOP idol groups, EXO and BTOB are appointed as the 2018 Honorary Ambassadors for Korea Tourism by Korea Tourism Organization!

On February 27, BTOB was officially announced by Korea Tourism Organization as an Honorary Ambassador for 2018. With the theme “Seven members, seven looks of Korea Tour,” BTOB will introduce seven main contents (performance, traditional markets, sports, cruise, events, food, hands-on experiences) that Korea has to offer. BTOB will also promote Korea through various entertaining contents and events throughout the year.

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BTOB as 2018 Honorary Ambassador for Korea Tourism. Photo from KTO.

 

BTOB debuted in 2012 through Cube Entertainment (www.cubeent.co.kr). The group consists of Seo Eun-kwang, Lee Min-hyuk, Lee Chang-sub, Im Hyun-sik, Peniel Shin, Jung Il-hoon, and Yook Sung-jae. BTOB has been active in different areas of entertainment, including music, drama, and musical.

On June 23, EXO was also officially announced by Korea Tourism Organization as Korea Tourism Honorary Ambassador for 2018. EXO members will soon appear as the main cast in six different promotional videos that introduce Korea’s tourism divided in themes of history & tradition, Korean’s everyday life, adventure, trend, healing, and Korean wave.

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EXO as 2018 Honorary Ambassador for Korea Tourism. Photo from KTO.

 

EXO debuted 2012 and is one of the iconic KPOP group under SM Entertainment (www.smtown.com). Currently, it has nine members: Suho, Baekhyun, Chanyeol, D.O., Kai, Sehun, Xiumin, Lay and Chen. EXO won numerous awards in South Korea and other countries, and these include 23 Daesang awards (as of writing), also known as grand prize awards in Korean music industry. The group has been on their concert tour worldwide for four consecutive years now and the members have been active in different areas of entertainment from music, drama, movies and musical.

Both idol groups will use their talents to promote Korea to the world. Looking forward to their promotional ads!

Follow Imagine Your Korea on Facebook  and Instagram (@imagineyourkorea), and their website.

Follow Korea Tourism Organization on Facebook and Twitter, and Visit Korea’s website.

For Filipinos, you can follow the Korea Tourism Organization – Manila Office’s Facebook page, Twitter, and KakaoTalk (@ktomanila) for more local updates on Korea tourism, events, and promos.

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Visit Korea For Me Video Share Event

Looking for a chance to win a GoPro and other awesome prizes? It’s super easy by just sharing the video on the Visit Korea for Me event page on your social media account and leave the URL of your shared post as a comment on the same event page. Up to 1735 winners will be chosen randomly in total.

Visit Korea for Me is the new official website of the Korea Tourism Organization offering travel information and tour packages for Free Independent Travelers.

How to participate:

1. Watch the “Visit Korea for Me” video.
2. Share the video on your social media account.
3. Leave the URL of your shared post as a comment on the event page.

Event Period:

February 21 – March 12, 2018 (KST)

Winner announcement:

March 15, 2018 (KST)

Prizes:

1. Action Camera – GoPro (3 persons)
2. Korean cosmetics set (10 persons)
3. Amazon gift card (160 persons)

Do check out the official website www.visitkoreaforme to find out more about the event and Korea travel related information and tour packages.

8 Faces of Korea, 8 Types of Trips: What’s your Dream Trip to Korea?

Imagine Your Korea is the Korea Tourism Organization‘s brand slogan and brand identity designed to better promote and communicate Korea’s tourist attractions to international tourists.

This year’s TVC of Korea Tourism Organization starring Hallyu Star, Korean model-turned actor, Lee Jong Suk, the 2017 Honorary Ambassador of Korea Tourism, is sharing his own 8 ways to enjoy Korea. It is ‘8 faces of Korea, 8 types of trip! What’s your dream trip to Korea?’

Here are my Top 3 video clips among the 8!

To explore famous and symbolic attractions of Korea, “Signature Korea.”

(Jeonju Hanok Village, Gwanghwamun, Changdeokgung Palace, DDP)

For a real experience of Korea, “Documentary Korea.”

(Myeongdong Streetfoods, Banpo Bridge and Market, Cart Bar in Yeosu, Hidden alleys of Ikseondong)

For a journey to dream land, “Fantasy Korea.”

(Muchangpo Mystic Sea Road, Boryeong; Bamboo Forest, Damyang; Woljeong-gyo Bridge, Gyeongju; Ihotaewoo Beach and Saryeoni Forest, Jeju)

Watch all eight clips of “8 faces of Korea, 8 types of trip” and participate in their event for a chance to win a round trip ticket to Korea.

Here is how:
1. VISIT the link here: www.imagineyourkorea.com
2. WATCH each video
3. SELECT and VOTE for your favorite video(s) (up to three)
4. SHARE the video(s) you voted for on your SNS

Follow Imagine Your Korea on Facebook  and Instagram (@imagineyourkorea), and their website.

Follow Korea Tourism Organization on Facebook and Twitter, and Visit Korea’s website.

For Filipinos, you can follow the Korea Tourism Organization – Manila Office’s Facebook page, Twitter, and KakaoTalk (@ktomanila) for more local updates on Korea tourism, events, and promos.

Korea Tour Card Website Grand Open Event

Must-Have Item for Korea Travel

Korean public transportation system has a reputation for its convenience, reasonable price and neatness.
As transportation and travel card exclusively for foreign visitors, KOREA TOUR CARD enables more convenient access to the means of the Korean transportation such as subways, buses, and taxies.

A must for Korea travel, offering discounts for various travel content such as shopping, food and beverages, performances, and so on.

If you have not heard about Korea Tour Card, visit their website to find out how you can enjoy your trip in Korea with Korea Tour Card and the benefits you can get! Korea Tour Card website is available in Korean, English, Japanese and Chinese language.

In relation to the opening of the website,  join their event and stand a chance to win round-trip flight ticket to Korea or hotel voucher.

How:
1. Check out Korea Tour Card website (www.koreatourcard.kr).
2. Complete the quiz and survey 👉 http://bit.ly/eng_KOREATOURCARD 🙂
3. Share the event on Facebook and tag a friend.

Period: 1st August~15th August
Announcement of the Winner: 18th August

Follow Visit Korea Year on SNS for more updates!

www.facebook.com/visitkoreayear
www.instagram.com/visitkoreayear

2018 PyeongChang Winter Games Promotional Video

The 2018 Winter Olympics, officially known as the XXIII Olympic Winter Games, and commonly known as PyeongChang 2018, will be held for 17 days from 9 to 25 February 2018 in PyeongChang, Gangwon Province, Korea.

With less than seven months away, the Korean Culture and Information Service (KOCIS) has made a series of short online films to promote the upcoming PyeongChang 2018 Olympic and Paralympic Winter Games. A surprise magic show by illusionist, Yu Ho-Jin, unfolds in the videos.

Link of the full promotional video on Youtube and Facebook:
YouTube ▶ https://youtu.be/aNc8NBIzqJs
Facebook ▶ https://facebook.com/TalkTalkKOREAContest/videos/1969373466642117/

Watch more on YouTube
✓ Snowboard ▶ https://youtu.be/boX-nASh1xY
✓ Ski Jumping ▶ https://youtu.be/mF8h-ssJrYo
✓ Cross-county Skiing ▶ https://youtu.be/svHlkaDlPlg
✓ Speed Skating ▶ https://youtu.be/eSKX2ykAjgU

Here is the behind the scene of the promotional video:

Don’t forget to participate in PyeongChang Events (Share & Quiz events) and get a chance to win PyeongChang 2018 souvenirs and a round-trip flight ticket to Korea!

SHARE EVENT:

2018 PyeongChang Event 1

Share the full version of promotion video with your friends to spread this amazing news.

How to Participate:
✓ Watch PyeongChang Winter Games full version promotion video from YouTube, Facebook OR K-Store
✓ Share the video on your Facebook in Public.
✓ Tag your friends and leave a comment on this event posting.
※MUST use all 3 hashtags in order to win this event!
(#2018PyeongChang #TalkTalkKorea #TalkTalkKorea_PyeongChang)

Period: 24 July ~ 4 August 2017
Prize: PyeongChang Gift Box (30 People)
Winners Announcement: 9 August 2017

QUIZ EVENT

2018 PyeongChang Event 2

You Can Also Do It, PyeongChang Magic!

A Chance to get a FREE flight ticket to Korea in 2017!
Watch all four PyeongChang Winter Games promotion videos. Then, take a picture of yourself and answer the questions!

QUIZ: FILL IN THE BLANK
1. These are the promotion videos of PyeongChang Winter Games, which will be held in year OOOO in OOOOO.
2. Among four videos, PyeongChang Mascot OOOOOOOOO appears in O videos.

How to Participate:
✓ Watch 4 PyeongChang Winter Games promotion videos from YouTube, Facebook OR K-Store.
✓ Take a picture of yourself imitating the representative poses of the videos.
✓ Post pictures on your Facebook in Public with a PyeongChang supporting message.
✓ Message the posting URL with the quiz answers to ‘Talk Talk Korea’ Facebook!

Period: 25 July ~ 31 August, 2017
Prizes:
✓ Round-trip flight ticket to Korea (1 Person)
✓ Bluetooth Earphone (10 People)
✓ PyeongChang Gift Box (30 People)
Winners Announcement: 5 September, 2017

Please visit Talk Talk Korea‘s Facebook and website for more information about the current promotional events! Share the passion. Make your story at PyeongChang!

2017 Korea Tourism TVC Teaser with Lee Jong Suk

Imagine Your Korea is the Korea Tourism Organization‘s brand slogan and brand identity designed to better promote and communicate Korea’s tourist attractions to international tourists.

In 2014, it featured global KPOP group, BigBang with ‘Imagine Your Korea – To:ur Imagination’ (watch it here); in 2015, it featured Hallyu star, Lee Min Ho with  ‘Korea. Your Story’ (watch it here); and in 2016, it featured Hallyu star, Song Joong Ki with ‘Enjoy your Creative Korea’ (watch it here).

This year, it is ‘8 faces of Korea, 8 types of trip! What’s your dream trip to Korea?’

Here is the official teaser of the upcoming TVC of Korea Tourism Organization starring Hallyu Star, Korean model-turned actor, Lee Jong Suk, the endorser for 2017 Korea Tourism, sharing his own 8 ways to enjoy Korea.

Stay tuned as each 8 episodes of Korea is coming soon!

Imagine Your Korea, the tourism brand of Korea Tourism has events in their official Facebook and Instagram where you can win Lee Jong Suk goods. If you’re a fan, be to sure to like their SNS accounts and join the event!

Facebook Link: https://www.facebook.com/imagineyourkorea/videos/1390913297670466/

Instagram Link: https://www.instagram.com/p/BWoz_2wH7FT/

Event Period : July 17 ~ July 23, 2017
Event Process :
– Step 1. Watch the video
– Step 2. Share the video and comment below which types of trip you want to travel
Winner Announcement : July 31, 2017
Prize : Lee Jong Suk goods

Follow Imagine Your Korea on Facebook  and Instagram (@imagineyourkorea), and their website.

Follow Korea Tourism Organization on Facebook and Twitter, and Visit Korea’s website.

For Filipinos, you can follow the Korea Tourism Organization – Manila Office’s Facebook page, Twitter, and KakaoTalk (@ktomanila) for more local updates on Korea tourism, events, and promos.

2017 Seoul Summer Sale is Back

The 2017 Seoul Summer Sale has begun! It’s from May 23 to July 31, 2017 for 70 days. It will offer foreign travelers and residents great deals and discounts.  With Korean boyband, Super Junior as the sale’s official ambassadors, this year is bigger and better than ever.

* Largest ever in scale!
Enjoy discounts and free gifts from 133 companies across accommodation, culture and entertainment, food and beverage, fashion and beauty, and medical tourism.

* Up to 80% off!
Stores will offer up to 80% off regular prices, as part of the 2017 Seoul Summer Sale!

*Free welcome-kit!
Pick up your free welcome- kit, which includes shopping catalogs and discount coupons, from various tourism points, including Incheon Airport, Gimpo International Airport, Incheon Port, the Airport Railroad, and major tourist offices , Tourist Hotels, and guest houses in Seoul.

Also! Enjoy a variety of activity and festival booths at Myeongdong, every weekend of the sale.
– Festival period : Fridays/Saturdays/Sundays from May 12 ~June 30, 11am~19pm
-Location : <Morning> Myeong-dong tourist police booth and <Afternoon> Myeong-dong station

More detailed information at the 2017 Seoul Summer Sale website.

Source: Seoul Tourism Organization’s website

For updates on Seoul, check out Seoul Metropolitan Government’s official website and follow them on Facebook, Instagram, and Twitter.

2017 Seoul Bamdokkaebi Night Market

The Seoul Metropolitan Government (SMG) expanded the operation of the ‘Seoul Bamdokkaebi Night Market’ to five locations and will run from March 24 to October 29, 2047. The Seoul Bamdokkaebi Night Market are held in the five locations including the two existing locations at ① Yeouido Hangang Park and ② Dongdaemun Design Plaza (DDP), which were highly popular in 2016, as well as the three new locations at ③ Banpo Hangang Park, ④ Cheonggyecheon Stream, and ⑤ Cheonggye Plaza Seasonal Market (May opening).

Each location will have different themes but will hold under one general theme of ‘Five Colors, Five Sentiments’ and each location will host unique magic shows and acoustic performances throughout the events to entertain residents and tourists.

Food trucks are set to offer a variety of menus. There will be trucks that were highly popular in the 2016 Bamdokkaebi Night Market and new ones eager to present their creative menus in 2017. Handmade products include necklaces, brooches, and other accessories and props for interior decoration that contain the artists’ philosophy and hard work.

Images and information source: Seoul Metropolitan Government website

For updates on Seoul, check out Seoul Metropolitan Government’s official website and follow them on Facebook, Instagram, and Twitter.

Seoul Welcome Week 2017

It’s the Seoul Welcome Week 2017!

In celebration of the peak of the tourist season, the Seoul Metropolitan Government (SMG) will operate the foreign tourist welcome week between April 28 and May 7. A variety of discounts and events are taking place throughout Seoul city as well as giving out souvenirs for overseas visitors.

Temporary welcome booths will be installed at seven locations in Myeongdong, Dongdaemun, Namdaemun, and Itaewon where staff wearing traditional Korean attire (hanbok) will provide tourist information and conduct interactive programs including ‘writing your name in Korean’ and ‘Taekwonmu dance.’ The Myeongdong Tourist Information Center will operate the I‧SEOUL‧U t-shirt making program every day from 11:00 to 17:00 for 30 tourists.

 Seoul Memories Contest.

  • Tourists from Japan and Southeast Asia are eligible to take part in the Seoul Memories Contest.
  • The contest will award 2 travelers with round trip airfare to Seoul each month until September 2017.

Discover Seoul Pass Discount. Visit 16 of Seoul’s best attractions with one pass! Eligible for use by foreign nationals, the Discover Seoul Pass is a great way to visit traditional and historical, Hallyu, cultural, and fun attractions in the city.

  • Get a 30% discount when purchasing a Discover Seoul Pass during Seoul Welcome Week.
  • The 48 hour Discover Seoul Pass is scheduled to launch in 2017.
  • Visit the official Discover Seoul Pass site here.

One More Trip Discount. Seoul’s online open marketplace for cool and interesting Korea and Seoul-related travel experiences and items.

  • Get a 30% discount on select tourist experiences, tours, and items during Seoul Welcome Week.
  • Visit the official One More Trip site here.

A variety of promotions and discounts for tourists!

Seoul City Tour Bus Discounts.  Get a 20% discount on tickets for the Seoul City Tour Bus during Seoul Welcome Week. See Seoul’s attractions in comfort on a Seoul City Tour Bus!

Get 20% off on hanbok rentals. Get a 20% discount at hanbok rental stores in the 4 Great Gates area. Visitors wearing hanbok are granted free admission to Seoul’s palaces.

Find out more details at Visit Seoul website.

Sources: Visit Seoul and Seoul Metropolitan Government

For updates on Seoul, check out Seoul Metropolitan Government’s official website and follow them on Facebook, Instagram, and Twitter.

Global I·SEOUL·U Friends 2017

 

Last March, I received an email from the Seoul Metropolitan Government’s City Brand Department that I was chosen to be a member of the Global I•SEOUL•U Friends.

I·SEOUL·U Friends’ is a group of citizens that promote the I·SEOUL·U brand.

Promotion and Planning of Seoul Brand

Along with the 26-member Seoul Brand Committee with expertise in the fields of branding, marketing, PR and advertising, I·SEOUL·U Friends are 109 members including Korean and foreign citizens’ group that will help promote citizen participation of the city brand. The I·SEOUL·U Friends consist of Campaign Planning Group, Administration PR Group, Contents Production Group, and the Global PR Group of 31 members which I am a member of that is exclusive for foreigners.

As part of the Global PR Group, we will help in overseas online PR planning and implementation related to Seoul Brand and the city’s administration. Our duties include:

  • Plan PR activities and events related to Seoul Brand and the city’s administration using overseas online communities and SNS.
  • Translate the contents (video clips, newsletter, design, etc.) produced by I SEOUL U Friends into different languages and distribute them.

Thank you SMG City Brand Department for choosing me. As always like I did when I was chosen as a Global SEOULmate in 2014 and at the end of the year was one of the Exemplary Global SEOULmates, I will work hard to help promote Seoul, the city brand, and Seoul Tourism. And see you again Seoul in November!

Get to know more about I·SEOUL·U, the Seoul City Brand on my previous blog post HERE.

More details on Seoul and the city brand at the city’s official website.

Also for updates, follow Seoul Metropolitan Government on Facebook, Instagram, and Twitter.