In an effort to increase Korea’s culture and brand awareness, Korea’s Ministry of Culture, Sports and Tourism, Korean Embassy and Korean Cultural Center of the Philippines (KCC) held its “K-Ribbon Selection” Exhibit, a 10-month long worldwide promotion, from November 2 to 8, 2016 at the Shangri-La Mall Plaza Grand Atrium, Mandaluyong City.
The K-Ribbon Selection, Constancy and Change of Korea is the Korean government`s recognition of excellent cultural products that convey the cultural value of Korea. Its unique Logo is inspired by the Hanbok coat string (Traditional Korean Clothes). It is aimed at creating a “Korea Premium” concept through systematic management and brand marketing activities. Its implementation began in November 2015, and covers cultural products that can represent Korea, including Korean food, handicraft, Hanbok (traditional Korean dress), and cultural contents.
Korean traditional premium handicrafts were displayed of wood crafts, metal and ceramics mostly used by the royal and noble families in Korea and up to now. A Royal Heritage Crafts Exhibition was also held which was managed by Korean Women’s international Network and Korean Women’s Association in the Philippines. The exhibit for Korean handicrafts was supported by the Korea Craft Art’s Association and sponsored by Korean Royal Heritage Gallery. In this area, traditional and modern designed pots and vases were displayed.
Vibrant colors of Hanbok welcomed the guests. Hanbok is Korea’s traditional clothes and is made up of layers of different colored textiles perfect for festivals and important events. Aside from the usual designs, modern twists for the traditional clothes were introduced. Just beside the Hanbok displays was the photobooth where you could try Korean traditional clothes! You just need to select the design you want, fit your face on the screen, and you get a printed copy of you wearing a Hanbok!
A wall that played music videos of renowned KPOP groups was situated at the center of the venue dedicated for the Korean-pop enthusiasts. A Virtual Reality Experience Zone let you walk under the moon and check on the paintings during the Joseon period. The Moon vol. 2 was designed to show Koreans’ practices in the Joseon dynasty including their beliefs that praying to the moon would give them blessings and protection.
Korean food products with seal of excellence were displayed so that guests will be familiar to premium brands. A K-Food Open Kitchen also gave a complete experience of Korean foods, with few recipes and food samples handed out. An authentic taste of Samgyetang (Chicken in Ginseng soup), Bulgogi (marinated beef) and seaweed rice rolls were few of the samples!
The event was a must-see event for all Korean culture enthusiasts like me to truly see the beauty of Korean culture and products. Hope there would be more Korean-related exhibits here in the Philippines in the future.
For Filipinos, you can follow Korean Cultural Center of the Philippines for more updates and future events, KCC’s Official Facebook Page and KCC’s website. They are located at the 2F Mancor Corporate Building, 32nd Street, Bonifacio Global City, Taguig City.
You can follow the Korea Tourism Organization – Manila Office’s Facebook page, Twitter, and KakaoTalk (@ktomanila) for more local updates on Korea tourism, events, and promos.