Tag Archives: #iseoulufriends

Fun Spring Festivals in Seoul

A variety of festivals are held throughout Seoul every spring.

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Yeongdeungpo Yeouido Spring Flower Festival

The Yeongdeungpo Yeouido Spring Flower Festival was held from April 1 to 9 by the Yeouido Hangang River when the cherry blossoms came to bloom. This festival is a leading spring destination attracting over 6 million visitors each spring.

Lotus Lantern Festival

The Lotus Lantern Festival is held from April 12 to 29. Visitors can enjoy variety of traditional lantern exhibitions (Jogyesa Temple, Bongeunsa Temple, and Cheonggyecheon Stream), a lantern parade (Dongguk University to Jogyesa Temple), and traditional cultural performances/shows (in front of Jogyesa Temple). The Lotus Lantern Festival is one of the most popular folk festivals, continuing the history of the lotus lantern festival held from the Silla Dynasty to the Goryeo Dynasty and the Buddha’s birthday festival of the Joseon Dynasty with a 1300-year history.

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Hangang Seoraeseom Canola Festival

The 2017 Hangang Seoraeseom Canola Festival will be held in Banpo Hangang Park from May 13 to 14. You can access Banpo Seoraeseom Island from Sinbanpo Station (Line 9) and Dongjak Station (Line 4 and 9).

The Green Barley Festival will be held from May 10 to 20 in Ichon Hangang Park that has a total area of 10,000 square meters. You can reach the green barley field through Ichon Station (Line 1 and 4) after passing Ichon Interchange.

The Seoul Metropolitan Government is planning to host a variety of festivals and programs so that citizens can enjoy the peaceful atmosphere of the country in downtown Seoul.

Seoul Rose Festival

The Seoul Rose Festival from May 19 to 21 is known as the most beautiful and fragrant festival of Seoul held in Junghwa Sports Park and Surim Grand Park. The festival is famous for the 5.1-kilometer-long rose tunnel, rose shrine, rose parade, and various photo zones. In particular, the festival provides colorful visual delight using night lighting under the theme of “Nocturnal Rose” this year.

Source: Seoul Metropolitan Government website

For updates on Seoul, check out Seoul Metropolitan Government’s official website and follow them on Facebook, Instagram, and Twitter.

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Seoul Welcome Week 2017

It’s the Seoul Welcome Week 2017!

In celebration of the peak of the tourist season, the Seoul Metropolitan Government (SMG) will operate the foreign tourist welcome week between April 28 and May 7. A variety of discounts and events are taking place throughout Seoul city as well as giving out souvenirs for overseas visitors.

Temporary welcome booths will be installed at seven locations in Myeongdong, Dongdaemun, Namdaemun, and Itaewon where staff wearing traditional Korean attire (hanbok) will provide tourist information and conduct interactive programs including ‘writing your name in Korean’ and ‘Taekwonmu dance.’ The Myeongdong Tourist Information Center will operate the I‧SEOUL‧U t-shirt making program every day from 11:00 to 17:00 for 30 tourists.

 Seoul Memories Contest.

  • Tourists from Japan and Southeast Asia are eligible to take part in the Seoul Memories Contest.
  • The contest will award 2 travelers with round trip airfare to Seoul each month until September 2017.

Discover Seoul Pass Discount. Visit 16 of Seoul’s best attractions with one pass! Eligible for use by foreign nationals, the Discover Seoul Pass is a great way to visit traditional and historical, Hallyu, cultural, and fun attractions in the city.

  • Get a 30% discount when purchasing a Discover Seoul Pass during Seoul Welcome Week.
  • The 48 hour Discover Seoul Pass is scheduled to launch in 2017.
  • Visit the official Discover Seoul Pass site here.

One More Trip Discount. Seoul’s online open marketplace for cool and interesting Korea and Seoul-related travel experiences and items.

  • Get a 30% discount on select tourist experiences, tours, and items during Seoul Welcome Week.
  • Visit the official One More Trip site here.

A variety of promotions and discounts for tourists!

Seoul City Tour Bus Discounts.  Get a 20% discount on tickets for the Seoul City Tour Bus during Seoul Welcome Week. See Seoul’s attractions in comfort on a Seoul City Tour Bus!

Get 20% off on hanbok rentals. Get a 20% discount at hanbok rental stores in the 4 Great Gates area. Visitors wearing hanbok are granted free admission to Seoul’s palaces.

Find out more details at Visit Seoul website.

Sources: Visit Seoul and Seoul Metropolitan Government

For updates on Seoul, check out Seoul Metropolitan Government’s official website and follow them on Facebook, Instagram, and Twitter.

Global I·SEOUL·U Friends 2017

 

Last March, I received an email from the Seoul Metropolitan Government’s City Brand Department that I was chosen to be a member of the Global I•SEOUL•U Friends.

I·SEOUL·U Friends’ is a group of citizens that promote the I·SEOUL·U brand.

Promotion and Planning of Seoul Brand

Along with the 26-member Seoul Brand Committee with expertise in the fields of branding, marketing, PR and advertising, I·SEOUL·U Friends are 109 members including Korean and foreign citizens’ group that will help promote citizen participation of the city brand. The I·SEOUL·U Friends consist of Campaign Planning Group, Administration PR Group, Contents Production Group, and the Global PR Group of 31 members which I am a member of that is exclusive for foreigners.

As part of the Global PR Group, we will help in overseas online PR planning and implementation related to Seoul Brand and the city’s administration. Our duties include:

  • Plan PR activities and events related to Seoul Brand and the city’s administration using overseas online communities and SNS.
  • Translate the contents (video clips, newsletter, design, etc.) produced by I SEOUL U Friends into different languages and distribute them.

Thank you SMG City Brand Department for choosing me. As always like I did when I was chosen as a Global SEOULmate in 2014 and at the end of the year was one of the Exemplary Global SEOULmates, I will work hard to help promote Seoul, the city brand, and Seoul Tourism. And see you again Seoul in November!

Get to know more about I·SEOUL·U, the Seoul City Brand on my previous blog post HERE.

More details on Seoul and the city brand at the city’s official website.

Also for updates, follow Seoul Metropolitan Government on Facebook, Instagram, and Twitter.

I SEOUL U: Between You and Me

Between you and me is Seoul!

Credit: Seoul Metropolitan Government

 

City brand is a philosophy. It is not a mere message but a media platform in and of itself. Seoul’s definition of a city brand is, “A playground for all citizens and the accumulation of their wisdom and experience.”

The I Seoul U city brand was chosen in late October of 2015 after a series of public voting. Seoul Metropolitan Government selected three finalists from all the entries and decided on the winner based on a combination of an online vote open to all (50%), voting by 1000+ citizens in person (25%), and the evaluation of a professional panel (25%). The brand “I SEOUL U” beat out the other two, “SEOULMATE” and “SEOULing,” and replaced the old campaign Hi Seoulwhich had been used since 2002.

I Seoul U is very reminiscent of other successful city brandings using a mix of the city’s own name like I love New York, I Amsterdam or Be Berlin.

By positioning ‘Seoul’ between I and U, the slogan conveys a message that Seoul is a city of coexistence.

 

So what does “I.SEOUL.U” convey?

Seoul connects people.
You and I, citizen to citizen, citizens and the world: Seoul is the heart of all human relationships. Inside the city of Seoul, generations, nationalities, mountains and rivers, ancient palaces and skyscrapers coexist harmoniously.

Seoul connects two dots symbolizing passion and composure.
Next to ‘I’ is a red dot that symbolizes ‘passion.’ Next to ‘U’ is a blue dot that symbolizes ‘composure.’ In Seoul, passion and composure co-exist and mingle harmoniously.

The ‘O’ from SEOUL is common to Hangeul and the Roman alphabet.
The ‘O’ was taken from both the Roman letter ‘O’ and the Korean consonant ‘ieung’ (i.e. ‘ㅇ’) to represent Seoul’s friendly relationship with the rest of the world. The ‘ieung’ also has the form of a traditional door knob, inviting people to open the door to Seoul and enter.

Seoul is a constantly changing city. In this decade, Seoul is considered one of the smartest cities in the world.

The Seoul Metropolitan Government website quotes policy advisor Simon Anholt: “Without city branding, nation branding is an illusion. The way you brand a city can change the status of a city and highlights the differences between your city and others.” It conveys that Seoul is South Korea, just as Paris is France and London is England. Thus, a city brand can define an entire nation to the rest of the world.

More details on Seoul and the city brand are at the city’s official website.

Also for updates, follow Seoul Metropolitan Government on Facebook, Instagram, and Twitter.

Source: Seoul Metropolitan Government