Lee Min Ho for 2015 Korea Tourism TVC

Imagine Your Korea, the Korea Tourism Organization, brand slogan was launched in July of 2014 and the brand identity was designed to better promote and communicate Korea’s tourist attractions to international tourists.

The launched last year for the tourism TV ad featured globally known KPOP group, BigBang. Check out the ‘Imagine Your Korea’ ad for 2014 of BigBang here. The ad shows the members introducing popular sites and fun experiences such as skiing underneath the moon, exploring nature, enjoying K-pop concerts and shopping.

This year, ‘Korea. Your Story’ is a new TVC by KTO featuring none other than Hallyu star, Lee Min Ho. He gained global fame from the Korean drama Boys Over Flowers as Gu Jun Pyo, then became a leading man status through his drama, City Hunter, and the rest is history. Get to know more about about him here.

Here is the 30-second Korea Tourism TVC of Lee Min Ho:

‘Korea. Your Story’ introduces fascinating tourist attractions in Korea. It is directed by an award-winning commercial director Wayne Peng. It introduces various wonders of Korea such as Jejudo Island and Hanok Village.

Here is the full 5-minute Korea Tourism TVC of Lee Min Ho:

Check out the behind the scenes during the filming:

Follow Imagine Your Korea on Facebook  and Instagram (@imagineyourkorea), and their website.

Follow Korea Tourism Organization on Facebook and Twitter, and Visit Korea’s website.

For Filipinos, you can follow the Korea Tourism Organization – Manila Office’s Facebook page, Twitter, and KakaoTalk (@ktomanila) for more local updates on Korea tourism, events, and promos.